The Loft
Bold, feminine brand identity design
I had so much fun working on this passion project for The Loft coworking space!
The Loft is a female-only coworking space with a mission to provide entrepreneurial women an inspiring place to pursue their dreams while building a community. They're designed by women for women.
Overall the brand identity has a feminine, fun, yet sophisticated colour palette to appeal to the audience of female entrepreneurs. I incorporated the fun, modern patterns to reflect the creativity of the space.
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✸ Brand Transformation
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✸ Fun
✸ Modern
✸ Bold
✸ Quirky
✸ Feminine
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To create a full brand identity ready for the launch of a new (fictional) women’s only coworking space concept including:
✸ logos
✸ color palettes
✸ patterns
✸ signage
The brand design needs to be versatile and will also be used to help visually design the interior aesthetic of the coworking space.
