Honey Bee - Passion project for organic honey brand

Brand Identity Design, Packaging Design

Passion project exploring label, packaging, branding, and logo design for ‘Honey Bee’ - a premium British company that prides itself on producing luxury, organic honey.

I had so much fun exploring hand-drawn elements and love the dotted lines and the cute little illustrated bee that features in the logo and brand pattern! My goal was to keep the design charming and hand-drawn, yet high-end and luxury at the same time to represent the pure, high-quality organic honey that ‘Honey Bee’ produces. The hand-drawn illustrations and brand pattern were designed to be versatile, allowing them to be seamlessly applied across packaging, social media, and other brand touch points, enhancing the overall brand experience.