Erin Summer
Colorful, creative branding and Squarespace ecommerce website design for a boutique design studio.
Erin came to me in need of a new brand identity and Squarespace ecommerce website design to sell her art prints and showcase her beautiful portfolio of video animations and design work. I knew from the moment we hopped on a call to chat that she would be an absolute dreamboat client to work with and I was not wrong! 💜
For the rebrand, I knew we needed the overall vibe to be as joyful, fun and creative as Erin was, but equally - we wanted to keep things fairly simple and refined with playful details to allow for all of her incredibly creative work and color palette to take center stage.
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✸ Brand + Website Transformation
✸ Ecommerce Setup
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✸ Optimistic
✸ Joyful
✸ Charming
✸ Whimsical
✸ Amusing
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To meet the growing demands of Erin’s Instagram audience by creating a shop to sell her art prints, which would allow for more focus to be on creating artwork and products for the shop and attract licensing deals. Erin also needed an easy to update portfolio to showcase all of her animations and video projects for her commercial client work.
It was vital we created a brand identity and beautiful, easy to update website that allowed for all of this, whilst still serving both her commercial and product-based audiences.
If you had previous hesitations about working with a designer, how did working with Kurly Creative change that?
“Oh my goodness, my only regret is not getting in touch with Kate sooner! I actually attempted to design my own site first. Since I am a graphic designer, I figured it should be something I could manage. I was wrong! I’m a believer that you can be good and anything, but not everything! Kate really took the pieces of my brand that were most important to me and created a website and branding that are above and beyond my expectations. I really feel like she understood me and my needs. Working with her was the easiest and most organic process ever. If only every project could be this easy and successful!”
- Erin, Erin Summer
“The whole process was amazing, Kate’s brand questionnaire really makes you ponder every aspect of your business. I learned so much about my goals and who I really am as an artist.
Kate is such a kind, warm, lovely and creative person. Communication with her was easy and she keeps you in the loop every step of the way.
When she revealed her final web mock up and branding for me I legit shed tears- she just nailed it. Her creativity as a designer is next level.”
- Erin, Erin Summer
Take a peek at the live site! 👇
